General Data Protection Regulation


Changes to the document

This Information on the processing of personal data is regularly updated; whenever we make a change, we will display it on our website and let you know.

Date of last update: May 2018

How to use this information

In this information, we explain how we process, including collecting, using, exchanging and protecting your personal data when you use our products and services as well as our website.


Who we are

SC AXM PROD’93 SRL (Romina Furniture) is a Romanian legal entity whose main object of activity is the manufacture of paints, varnishes, printing inks and secondary objective of activity is Manufacture of furniture n.c.a. In this Information on the processing of personal data:


SC AXM PROD’93 SRL has its headquarters in Bucharest, Spl. Independence, no.3, bl.17, sc.1, ap.19, et.7, sector 4 and registered with the Register Office attached to the Bucharest Tribunal under no. J40 / 22163/1994. Our phone number is 0722.670.984 or you can send us an e-mail using the help form on our website


How to contact us

If you have any questions about the Personal Data Processing Information, you can send us an email at [email protected], contacting the Data Protection Officer, or by post or courier, putting your correspondence in the attention of the Data Protection Officer.


Our Principles

SC AXM PROD’93 SRL is committed to respecting your privacy. We take seriously data protection, security and compliance with privacy and privacy laws. We have also included our main Data Protection Commitments on our website We aim to put these commitments at the center of everything we do.


The basics

The personal data we collect about you

The information we collect about you and the way we collect it may vary depending on the products and services you use and subscribing to, how you used your products and services, and how you interacted with SC AXM PROD’93 SRL even if you are not a customer, or what we obtained from a third party that has been permitted to exchange information with us. You can find the data protection supplements for all our products and services in our Products and Services section and data protection on our website


SC AXM PROD’93 SRL will process your personal data based on the following:

  1. Execute or conclude your contract with you and respond to your requests. For example, to place an order and benefit from the shipping service included, as well as to execute custom-made furniture, we process items such as Name, personal identification number, phone number, email address, home address. This also allows us to issue your invoice based on the services you have chosen.
  2. The legitimate commercial interests of SC AXM PROD’93 SRL, for example, preventing fraud, maintaining our network and services security, direct marketing, remarketing, and improving our services. Whenever we rely on this legal basis to process your data, we evaluate our commercial interests to ensure that they do not override your rights. In addition, in some cases you have the right to oppose this processing. For more information, please see the Rights section of this information.
  3. Compliance with an imperative legal requirement, including, for example, accounting and tax requirements that are subject to strict internal policies (such as retention periods), procedures, and your right to restrict the use of proprietary data that controls the subject of the service of the legal assistance to be provided; or
  4. The consent you grant when SC AXM PROD’93 SRL is not based on any other legal basis. Consent can be withdrawn at any time.


We will collect your personal data when, for example:


We also collect information from certain organizations, if any, and to the extent we have legal grounds for doing so. These include fraud prevention agencies, commercial directories, payment verification / control agencies and invoicing agents.

We use cookies (small text files stored in your browser). For further details and how to choose to opt-out, please see the Cookies section on our website The types of information we can have are, if any:

We will also get information about how you use our products and services, such as:



How we use your personal information

We will use your personal data for the following purposes:

  1. To provide our service

Processing your order and delivering the desired products and services:


Billing and customer relations


Notification of services

SC AXM PROD’93 SRL uses personal data such as your name, personal identification number, mailing address, e-mail address and mobile phone number to be able to do the above. SC AXM PROD’93 SRL creates control and management reports from this information, which does not identify you individually. SC AXM PROD’93 SRL may also take over this personal data and may anonymize it to carry out a more in-depth analysis of our products and services.


  1. To improve the services that we offerentru îmbunătățirea serviciilor pe care vi le oferim

Improvements and innovations on our products and services


  1. Marketing and individualizing the services we offer


Online advertising

Research and analysis

We use various methods of analysis, including what is commonly called “Big Data Analysis”. Big Data Analysis is a mathematical analysis technique in which large and varied datasets are used to discover hidden patterns and trends that have not yet existed. At SC AXM PROD’93 SRL we attach great importance to the management of Big Data. Our Data Specialists must sign a Code of Ethics. We have a strict procedure for cases of use that requires verification of compliance with privacy and data protection legislation before any use is made. We have strict rules that ensure the anonymization or removal of identification elements from personal data at the appropriate stage of the procedure.

We use the analysis to:



  1. Creating Profiles

In some situations, we will need to prepare your profile for online payment, credit card, fraud, and security.


Fraud Prevention and Security


The way we share personal data, if applicable, we share information about you with:


The third parties we work with


If you purchased SC AXM PROD’93 SRL products and services using a third party or a partner organization, we often need to exchange information with them as part of the management of that relationship and your account – for example, to identify your order. If we have a contract with a service provider or contractor to provide us services or provide a service on our behalf, and they may have access to your personal data, we do not authorize them to use or to disclose your personal data only in connection with the provision of their services. We collect and combine information to monitor your use of products and services as well as their use by our other customers as well as to help us improve the quality of our products and services. We provide this information to third parties (for example, content providers and advertisers), but no such reporting to a third party will include information that can identify an individual customer.


Third-party products that you purchase through your SC AXM PROD’93 SRL account

When purchasing a third-party product or service through your SC AXM PROD’93 SRL account. As a part of this, you agree that SC AXM PROD’93 SRL may transmit certain personal data to the seller to complete your purchase from it. As to how the seller uses your personal information, the terms and conditions of the seller, as well as its data protection policies and cookies will apply – please read them carefully.


International data transfers

Currently, our data is stored in our locations in Romania. We may need to transfer your information to other companies in the partner group SC AXM PROD’93 SRL or service providers from countries outside the European Economic Area (EEA). The EEA is composed of the countries of the European Union, Switzerland, Iceland, Liechtenstein and Norway: they are considered to have equivalent laws on data protection and privacy. This type of data transfer can occur if our servers (or the place where we store the data) or our suppliers and providers are based outside the EEA or if you use our services and products while visiting countries outside of this space. If SC AXM PROD’93 SRL transmits your information to a non-EEA country, we will ensure that your information is properly protected. We will always ensure that there is an appropriate legal contract covering the transfer of data in accordance with the standards approved by the European Commission ( In addition, if the country is deemed to have no equivalent to EU data protection standards, then we will require the third party to conclude a legal contract reflecting these standards.


The length of time that your personal data is stored

We will store your information as long as required by law. If there is no legal requirement, we will only store them for as long as necessary. Unless the law otherwise provides, we will usually process your data for a period of ten years.


Safe keeping of your personal data

We have specialized security teams that constantly analyze and improve the measures we have adopted to protect your personal data from unauthorized access, accidental loss, disclosure or destruction. Internet communications (such as emails) are not secure unless they are encrypted. Your communications can cross several countries before being sent, as this is the nature of the internet. We can not accept responsibility for any unauthorized access or loss of personal data that does not belong to our control. We will never ask you to communicate your secure, personal or account information by an unsolicited means of communication. You are responsible for keeping your personal and account information secure and for not communicating it to others. Our website may contain links to third-party websites. We are not responsible for the security and content of those third-party sites. So, make sure you read that company’s data protection policy and cookies before using or putting personal information on their site. The same applies to any third-party sites or content that you sign in using our products and services. You can choose to disclose your data in certain ways, such as social networking plug-ins (including those provided by Google, Facebook, Instagram, Twitter, Pinterest, and YouTube), or by using third-party services that allow you to post publicly, and a third party may use that information. Social networking plug-ins and social networking plug-ins are run by the social network itself and comply with the terms of use and policies of those networks for data protection and cookies. You have to make sure you know them.


Your rights

Right to rectify personal data

You have the right to rectify the data held in connection with you if they are incorrect. If the data we hold about you needs to be updated, or if you think it may be incorrect, you can log in to your account to update it or contact our team by email at [email protected]

Right of access to personal data

You have the right to request a copy of the personal data that SC AXM PROD’93 SRL owns in connection with you. In order to make this application as an authorized person or third party, please use the assistance form on our website, Alternatively, you can email us at [email protected]

The right to data portability

You have the right to be able to take with you the personal information you have given us under certain circumstances. For example, SC AXM PROD’93 SRL ensures that you can take your data by allowing you to download invoices in the format you choose. For this, you must contact us by email at [email protected]


The right to object to the use of personal data

Under certain circumstances, you have the right to oppose the processing by SC AXM PROD’93 SRL of your personal data.


To stop receiving marketing messages:

If you do not want to receive any marketing messages from SC AXM PROD’93 SRL regarding our services and products and / or our partners, you can choose to opt out of all marketing communications or just selected methods (e-mail, SMS, MMS, phone or mail). There are various ways to opt out of receiving marketing messages:

If you choose to opt out of marketing messages, it does not mean you will no longer receive messages about products and services. You will still receive them (unless otherwise indicated). To discard the marketing messages of other partner companies SC AXM PROD’93 SRL, please contact them directly.

To manage cookies and a better understanding of what they are:

Do you want to disable a cookie or understand more about its nature? See Cookies on our website, present in footer, for full details on this.

To object to other processing under our legitimate interests:

Please contact our team at 0722.670.984 or send us an e-mail using the help form on our website


How to file a complaint

If you would like to contact us about any of your rights or make a complaint about the way we use your personal information, please contact our team by phone or send us an email using the assistance form on our site, We will do our best to help you, but if you continue to be dissatisfied, you can contact the National Supervisory Authority for Personal Data Processing – contact details can be found at


The right to restrict the use of your personal data

If you believe that the data we hold about you is incorrect or you think we should not process your data, please contact our team for a discussion of your rights. Under certain circumstances, you will have the right to ask us to restrict the processing.


The right to delete personal data

SC AXM PROD’93 SRL aims to process and store your data only for as long as necessary. Under certain circumstances, you have the right to ask us to delete your personal data that we own. For more information on retention periods, see the section on Time that your personal data is stored.